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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

by Frederick F. Reichheld

ISBN 13: 9781578516872

Format: Paperback (352 pages)
Publisher: Harvard Business Review Press
Published: 14 Sep 2001

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Loyalty Rules: How Today's Leaders Build Lasting Relationships

by Frederick F. Reichheld

ISBN 13: 9781591393245

Format: Paperback (240 pages)
Publisher: Harvard Business Review Press
Published: 01 Sep 2003

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